The way we communicate with ourselves, and others, is the basis of all behavioural change.

After over 16+ years experience in strategic communications, event and project management, community and stakeholder engagement in Australia and New Zealand I know this to be true.

Utilising my skills and experience, I provide creative communications and stakeholder engagement strategy and implementation, for individuals, businesses and organisations ready to raise their profile and have more impact.

I have worked in the arts, entertainment, not for profit, health and human service, employment services and heritage sectors across government, community sector and private organisations.

I have a Bachelor of Business Administration (Tourism Management) and have completed further qualifications and certifications in Direct Marketing, Copywriting and Neuro Linguistic Programming.

My experience includes:

+ running a food and wine festival for over 250,000 people, including developing the associated communications

+ delivering a calendar of over 65 events annually across New Zealand for a member-based association including developing the associated marketing and communications plans

+ developing and delivering communications strategies for significant health reform projects, including the introduction of new legislation

+ development and delivery of complex stakeholder engagement strategies including many stakeholder groups to consult on topical and emotive issues

+ developing and implementing communications strategies to manage significant internal restructures and period of organisational change

As well as all of the above, I have worked with multiple individuals and businesses to develop and implement consistent communications with their audiences, reach and attract new audiences and develop meaningful, and effective customer relationships.

I love working with individuals, businesses owners and organisations who are making a difference in their community, and the world.

When I work with you, I’m invested in your project as if it is my own.

Ways we can work together:

// Comprehensive communications and marketing strategy review, development and implementation

// Stakeholder and community engagement

// Coordination of media events and launches

// Project management and implementation for community-based projects

// Comprehensive copywriting including regular newsletters, reports and proposals, marketing collateral, website copy, media releases, speeches and other written content

// Preparation of presentations and talks

// Public Speaking training – how to be an engaging and entertaining public speaker that gets your message across.


Laura’s creativity and support is getting results for WFAV.  With her ideas and guidance our organisation is creating a dynamic communications strategy that changes easily.  It fits with our vision and strategic plan to attract, inform and maintain our supporters.  And with her mentorship, we are able to learn all the skills we were lacking to make it sustainable. 

Catherine Wheatley, CEO, Water for a Village

 

I work on one-off projects or on an ongoing basis. If you would like to find out more about how I can work with your organisation please contact me at hello@laurabanks.com.au or 0450 920 078.