Are you a creative, driven entrepreneur with a big vision?

Are you ready to go next level in your business but have too much going on / too many balls in the air + are struggling to make it happen?

Are you feeling exhausted, like there has to be a way to bring a bit more ease + a bit less frantic to what you’re creating + growing?

I’m here to help!

Taking you from ideas to action + bringing strategy, structure + support to your business vision is my zone of genius.


  • Recognise that to get to the next level in your business; to step up into your vision + help more people you’re spending more + more time working in the back-end of your business + less time in your zone of genius.
  • Can see yourself racing from task to task, + know you’re at risk of burn out if you aren’t there already.
  • Need someone to step back, see the bigger picture of what you’re working towards + tell you what you need to refocus on, + exactly what you need to do to grow to where you want to go.
  • Don’t have the headspace, expertise, time, or simply recognise that getting ‘down in the detail’ isn’t playing to your strengths.
  • Know that to grow to the next income level you need to look at hiring staff; strategically planning launches; increasing your visibility + profile; reviewing your business model, structure + sources of income to make sure they align with your vision…You’re just not sure when or how you’re going to fit it all in.


  • I’m like a Wingwoman for your business; holding space for you to explore + clarify your business vision + navigating the nitty gritty of getting from where you’re at to where you want to go; freeing up your time, energy, headspace so you can focus on what you do best.
  • I’m a whizz at getting to the heart of what you want to achieve + where you want to take your business + coming up with an actionable, smart + strategic plan to get you there.
  • I’m equally at home playing up in the big-picture, creative, blue-sky thinking space, but I’ll always (always) bring it back to action + implementation – because if it doesn’t build on + contribute to making your vision a reality, should you be doing it?
  • I’ve got over 15 years experience working in event + project management; strategic planning; communications, PR + marketing.

Here’s how we can make magic together:

Bespoke Business Strategy and Implementation is exactly what it sounds like. A unique combination of strategy AND implementation support that is tailored to the needs of each individual business – and crucially the human/s behind them – I work with.

Working with me is like having access to a combined:

  • Business Strategist
  • Business Mentor
  • Project Manager
  • Communications, Marketing and PR Consultant
  • Business Services Support and Training
  • Implementation support to make sure what we work on together, actually happens

I get that when you’ve got big dreams for your business it can feel stifling, restrictive and overwhelming to start talking ‘strategy’.

That’s where my unique philosophy comes in.

Smart strategy is about enhancing the way you do business. It’s about enhancing your creativity and flow and giving you the structures and systems that support you so you can show up and focus on your zone of genius.

When we work together I’m helping you design and grow your business in a way that makes your vision a reality and that feels good. What that means is that the strategies that work for one person and one business, won’t necessarily work for another.

This isn’t about forcing you into cookie-cutter shaped systems: this is about meeting you where you’re at and mapping out a sustainable way to get where you want to go, that feels good and gets results.

When we work together, I am fully invested in your business as if it is my own.

I get my head around every part of your business so I can then create a comprehensive and targeted 90-day strategic plan backed up by clear actions, that is unique to you and your vision.

Then, because I know what it’s like when your business is growing and barely have time to stop for a coffee let alone implement even MORE, my team and I work alongside you in your business providing implementation support.

In a nutshell: I’m your business’ secret weapon.

Here are some of the things I can help you with:

  • Clarifying your vision
  • Strategic Planning – to align your business activities to your vision
  • Mapping Your Customer Experience – identifying any gaps + ensuring your products + services work together to achieve your goals seamlessly + strategically
  • Product + Launch Planning
  • Business Health Check – how does everything you’re doing contribute to your vision? What needs tweaking or streamlining? What do you need to stop doing? What do you need to start doing?
  • Communications, Marketing + PR
  • Creative brainstorming + forward planning – think: an injection of fresh ideas into your business
  • Preparing your business for maternity leave – or so you can take vacation breaks throughout the year
  • Shifting from a 1:1 model of working to scalable income streams
  • Restructuring + setting up systems to support growth
  • Business + Life Planning – smart systems and structures for your business + life to achieve your vision; look after your health + wellbeing + achieve your goals
  • Reviewing + assessing your businesses revenue streams + creating a profitable + sustainable business model
  • As a certified Life Coach + Neuro Linguistic Programming Practitioner I can also help you master your mindset if we come up against any blocks along the way.

Hear from happy clients:

Laura is my business brain and I can say hand-on-heart I would not be where I am today if it wasn’t for having her in my business. Laura truly gets my vision for myself and my business and is able to map out what needs to happen, and when, to make that vision a reality.

She is able to see how all the pieces of my business work together, identify what and where things need to change and what systems and structures need to be in place to achieve my vision.

Laura has become an essential part of my business team. Knowing she has my back allows me to focus on doing the work I love and exploring other opportunities.


Jade McKenzie – CEO and Founder, Event Head 



Hear from more clients over here

How The Magic Happens:

// We start with a free, 30 minute chat to see where you’re at and if we’re the right fit and discuss the sorts of things we can work on together.

// Once we know we’re the right fit, I’ll send you a detailed pre-session questionnaire, to help you get everything that’s going around in your head out on paper + give me an idea of where you’re at + where you want to go so we can focus on the things that will give you the most ‘bang-for-your-buck’ during our time together.

// We’ll meet for 90 minutes to discuss your questionnaire in detail and develop a plan for the next quarter (90 days) that articulates what you want to achieve and how we’re going to achieve it.

// We provide implementation support for 8 hours each month, working in your business to implement the actions we agree on from your 90 day bespoke business plan.

// We catch-up every fortnight for 30 minutes to check on progress, cover off on anything that has come up in the meantime and set actions for the next fortnight.

// In between sessions we keep working via email and Voxer. I am here to support you every step of the way!

Your investment for a bespoke business support, including a custom business plan to take your business to the next level and 10 hours of implementation support each month is $1100 AUD per month.

Are you ready to take your business to the next level?

Are you ready to invest in systems, strategies, structure and support that will mean you can bring your vision to the world in a bigger way? To reach and serve more people? To leave a bigger legacy?

Are you ready to create a business that feels as good as it looks. That is sustainable. That enhances your strengths and the way you love to work best?

Supporting you to shine is my zone of genius.
Let’s make magic, shall we?