Hi! I’m Laura.


I’m an internationally certified Life Coach + Neuro Linguistic Programming (NLP) Practitioner with over 16+ years experience in strategic communications, event and project management, community and stakeholder engagement in Australia and New Zealand.


It’s my mission to help you feel, see and live into your potential.


I’m passionate about helping you define success on YOUR terms, create lives and businesses that feel good AND get results, and supporting you to find your dream and live it.

I’m here to help you do that thing you think you can’t and empower you to master your mindset so that you’ve got the skills, tools and techniques to create the results you want – whether in life, business or in both!


I like to think of the work I do being made up of two components:

mindset + mechanics


The mindset part is all about teaching you how to tap into the 95% of our mind we don’t use but that runs the show (our subconscious) and using it to work for us, not against us.

Then, backing that up with daily actions and habits (the mechanics) that help us BE the person we want to be and get the results that we want to experience.


I believe we can do life with less efforting our way to the things we want (or worse, the things we think we should want) and with more ease.



Life Coach and Business Strategist Laura Banks

Why am I so passionate about this work?

Because I know that for both life and business when you’re empowered with the right tools – whether that’s internal (clearing limiting beliefs and self-sabotaging patterns) or external (strategies, systems and structure) – you can bring your vision to the world in a bolder way, do the things you think you can’t and you can live a life and leave a legacy that is 100% the most truest, boldest and beautiful reflection of you.


How did I get here?

After a car accident and a tough truthbomb from someone I love, I went on a journey to become the sort of person I wanted to be and to live a life that I wanted to live – not the life I thought I ‘had’ to live.

Now, through coaching, speaking and consulting, I get to combine my skills and experience into my own unique style that ultimately aims to help you lean in to your edge, exceed the limits you’ve placed on yourself, and live into your potential.

In business and in life I am obsessed with exploring my potential and leaning into what makes me feel uncomfortable, because I’ve found I’m always capable of more than I think I am, which means frequently challenging myself to get out of my comfort zone. This has seen me compete in my first half-ironman triathlon, get a mystery haircut, quit my solid six figure job to go all in on my own business, and with my husband, two dogs and cat buy a school bus to convert into a tiny home.

I can safely say that if you’d asked me seven years ago what vision I held for my life it wasn’t running my own business, competing in triathlons and living with no fixed address on a converted bus. While it’s not always pretty what I can say without a doubt is that I am more fulfilled and happier than I have ever been and I know I’m only just getting started.


I want you to know this: if you’re not living the life you want, or you don’t have the business you want – you don’t have to settle for what you’ve got.


You don’t have to settle for second best.


There’s more for you, and I’m here to support you to explore that.


To find out more about how I can support you check out my coaching services and book in for a complimentary coaching experience.

If you’re an individual or organisation looking to create genuine, meaningful and effective communications that feel good and get results, check out my consulting services.

If you would like to hear more from me I’d love to speak at your next event.

Ready? I like your style!

Let’s do this,



I’m a proud supporter of Water for a Village, a small Australian-based charity that provides clean, fresh water to villages in the Simien Mountains of Ethiopia.

Water for a Village is an ACNC registered charity and member of Australian Council for International Development. 

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